A campaign that empowered individuals who pledged to walk 39.3 miles to end breast cancer.
As Art Director I designed and delivered an omni-channel approach with the Creative Director and team. Despite timeline challenges I expeditiously created holistic approaches for all brand materials and assets.
I maintained brand consistency across all deliverables and partnered with copywriters to create complete brand guidelines for the AVON internal team. We had three concepts for the rollout which included pre-event awareness, during-event materials and post-event support.
