Web
			Analytics
Editorial Art and Photo Direction - Sabrina Hall

Editorial Art and Photo Direction

As an Art Director with editorial design experience at various publications I have been able to shape and reinforce a true understanding of brand identity. Creating monthly / bi-monthly experiences that each drive storytelling in digital and print format, I hired and worked with various photographers, editors and illustrators over the ten years. By working on set and remotely with these brands, I developed a deep knowledge of how to build and amplify a brand’s voice while creating unique content.


Family Fun

Family Fun Weekend! was a newsletter that introduced readers to highlights from upcoming issues. I designed and developed the new look and feel, making it easy to scan and a weekly must read for busy families.

Pancakes on a blue plate partially bitten into, next image block shows two snakes crafted from rope and construction paper.

Working on set as a team with our Photo Director, we developed and created the vision for a New Year’s story.


Working Mother

For this publication, I led with an illustrative style and forged strong working relationships with the illustrators I hired. I consistently provided creative direction for the featured illustrations and created a visual balance with the typographic designs of the pages. This combination brought the stories to life effortlessly for readers.

Illustration of woman yelling with all of her responsibilities coming out of her head. Including children's toy, and papers


AVON (U.S. Catalog)

Art direction, planning and design for a recipe-inspired spread for the AVON catalog and candles.

Baking ingredients on a dark blue background. Included are sugar, cinnamon,an apple, figs,and pumpkin

Six candles on dark blue surface, slice of pumpkin pie with cutlery, fig topped pie and a copper mug with cinnamon and apple.

 


Saveur

Art direction and design for Saveur’s book partnership.

Seven whole garlic shown partially peeled on marble surface, on the adjacent spread green peas spread out on same surface.